Vectored-thrust aircraft use a single set of propulsion units for both vertical lift and forward thrust. The same rotors that lift the aircraft from the pad rotate, together with their nacelles or the wing carrying them, into a forward-facing orientation as the aircraft accelerates. In cruise the wing carries the weight, the rotors provide horizontal thrust, and the aerodynamic configuration in forward flight is essentially that of a conventional fixed-wing aircraft.
The appeal is mass efficiency. One propulsion system, used in two orientations, replaces the dual systems carried by lift-and-cruise designs. The aircraft inherits both the hover capability of a rotorcraft and the cruise efficiency of an airplane.
The cost is engineering complexity. The tilting or vectoring mechanism is a critical-path system that must remain reliable across the full envelope. The transition phase is more demanding than in either of the other configurations, and the flight control laws must remain stable through a continuous change in flight regime rather than a clean handoff between two of them.